Should we all be branded?
March 25th, 2009
My first thought when I hear that we should all be “branded” is ouch, won’t that hurt?
Of course this is not the kind of branding that they’re talking about. But while this branding won’t leave a physical scar, I think it can cause other kinds of damage.
I just bumped into an interesting conversation about this on the blueskyresumesblog.
The blogger and many comments are discussing whether authenticity and branding are mutually exclusive. Is a brand the creation of an inauthentic image?
And don’t we want to be authentic when we are job searching?
Thanks for your comments on my post. I do find this subject fascinating
mainly because so many in my profession (resume writing) have embraced this whole idea of ‘personal branding.’ It’s the new big thing and everyone’s getting certified and there’s lots of money in it I’m sure - I just question the entire concept (as you can see from my post!)
thanks for the chance to access advicelike this.
Hi, good post. I have been wondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.